GCube, our quantitative arm manages the quantitative processes irrespective of the survey instrument chosen, through market-level associations or in-house subject matter experts in that domain.
Benchmarking results and being able to take a longitudinal as well as lateral view of the parameters in question is our key strength.
GCube team ensures strict norms and quality checks to consistently deliver across our 4 pillars:
|SAMPLING||Reliability and Validity|
|ANALYSIS||Simple insights arrived at with focus on detail|
|PROJECT CONTROL||Superior management across multi-cities, strictly adhering to tight timelines|
|ACTIONABILITY||Relevant and on track – aligned with core objectives|