Quantitative Cell

Benchmarking results and being able to take a longitudinal as well as lateral view of the parameters in question is our key strength. We have In-house qualified researchers with sound statistical skills and subject knowledge.

The team ensures strict norms and quality checks to consistently deliver across our 4 pillars:

Sampling: Reliability and Validity

Analysis: Simple insights arrived at with focus on detail

Project Control: Superior management across multi-cities, strictly adhering to tight timelines

Actionability: Relevant and on track – aligned with core objectives

We have vast experience in conducting interviews and collecting data for both continuous and ad-hoc projects of all types. Some of our methodologies include:

  • ▹ Face to Face, Paper and Pencil Interviews
  • ▹ Central Location Test of products and concepts
  • ▹ Mail and Telephonic surveys
  • ▹ Programmed online research facilitated by tablets
  • ▹ Computer Assisted Telephonic Interviews