At GreyCells, we make research easy with technology tools at your fingertips. We conduct OBBs, online discussion forums, live chat, webcam interaction, blogs effectively. These engaging online formats lead to richer and more insightful research.
- Effective in reaching out to geographically dispersed consumers in an optimum time frame
- Minimal bias as opposed to social pressure in groups
- Anonymity creates the right environment for generating truly honest responses
- Richer data generation – since respondents can respond at own time and pace, the responses are well thought out and more in-depth
Online methodology has been especially used for hard to reach audiences and experts. Also, at times it works very well when used in conjunction with F2F.
Our recommendations are tailor made keeping in mind the specificity of the project/client (audience group and objectives). We often use a mix of these techniques with a focused end goal … of providing rich, meaningful and insightful data and analysis.
Our Key Online Qualitative Techniques Include:
Online Bulletin Boards
These are highly involved discussions that unfold as Q&A sessions over a duration agreed on – could extend to a few days. Participants log in at their convenience resulting in more time spent on the research and rich insights that go deeper than the average focus group.
They can also be used as pre-work and for collecting videos and pictures, prior to a more detailed and exhaustive ethnography.
Online Discussion Forums
These forums are relatively simplified bulletin boards. They run for longer duration and also have more number of participants. The moderator can post topics and edit or remove inappropriate and irrelevant comments.
- Live Chat
- Webcam Interactions