Effective in reaching out to geographically dispersed consumers in an optimum time frame, online methodology has been especially used for hard to reach audiences and experts. It also works very well when used in conjunction with F2F. There is minimal bias as opposed to social pressure in groups. Anonymity creates the right environment –respondents can respond at their own time and pace, the responses are well thought out and more in-depth. Our recommendations are tailor made keeping in mind the specificity of the project/client (audience group and objectives). We often use a mix of these techniques with a focussed end goal of providing rich, meaningful and insightful data.
Our key online techniques include: