Principles of our work

  • Frequent team huddles are encouraged to brainstorm and give fresh lease to the ideation process.
  • Instead of strict stratification, the team works across functions.This is enriching for individual, organization as well as brand.
  • Dedicated teams from start to finish, allows sharp insights and consistent learning on brands and categories.
  • Reshuffling portfolios helps generate fresh ideas and benefit from cross category learning.

Behind The Scene


A Team Of Passionate Professionals


Nivedita Singh

Director

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Anil Kumar

Director

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Shilpa Sahu

Research Director

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Meghna Gwalani

Research Director

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Aditya Dabral

Research Manager

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Sonal Arora

Research Manager

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