Concept check and message development of a new M payment service
Layered approach to understand perceived value of the new mobile payment service, its target segment and to determine the most compelling message and positioning themes. What experiences have consumers had with different types of mobile technologies and mobile payment services? Is the new product compelling enough to change current behaviors? What are the primary drivers and barriers to changing behavior? What are primary usage scenarios? Which positioning theme is most relevant, credible and unique?
Evaluating New Portfolio Solutions
Validate a new portfolio line up (being planned) including 5 base products (Does the portfolio seem too crowded? If so, what should be removed or consolidated?). Validate whether features allocated to various levels make sense (Should all levels be offered on all base products?). Gauge reaction to various packages, feature combinations and price besides understanding relationship between packages and functionality levels.
Understanding infrastructure solution needs
Can research help in understanding the overall technology environment of the organizations in terms of employee structuring, annual budgets and IT purchase decisions? What are the challenges that organizations face in dealing with their computing infrastructure? What are the areas of computing infrastructure that are the most problematic therefore, most challenging? (Security, Disaster Recovery, Mobile devices/remote access for end users, Policy and Compliance, Storage management strategy, End user collaboration)
Acceptance of thin client devices
What are the reasons that restrict deployment of more PCs in an organization? Are there needs that exist in multi-user configuration and what is the consumer’s interest in such options? What is the mindset to thin client solutions (barriers and opportunities)?
Are You a Deserving Employer?
Perceptions of IT organization as an employer among laterals
Are fresh IT graduates aware of the strength of each IT organization and the discipline it operates in? What are the employee expectations from an ideal IT set up? Are there any clear differentiators? What are their pain points and frustrations as also delights with their current environment?
Consumer feedback into Naming Architecture
What do consumers and partners feel about the current and future service offerings of the IT company in question (if it includes bundled services covering multiple hardware and software products)? What are the views of customers and partners on current naming hierarchy and tiers, and how relevant are these? What are the possible alternative ways of conceptualizing and categorizing services to future customers?
Getting Ready for the Job
Evaluation and Acceptance of a new training program
The client was looking at opportunities and assessing if there is a market for outsourcing recruitment-cum-training needs in IT companies. The premise being that IT companies hire Graduates and Post-Graduates of Science/other fields and train them to fulfill their manpower requirements. What is the acceptance of such a program by both students and industry? How relevant is the program for students and what kind of program modalities will work with both sets of consumers?
Exploring the mind of the ‘latest-gizmo-seekers’
Determining drivers in high-end mobile phone purchase
What factors influence purchase decisions of a high-end, ultra-hip mobile phone (social, cultural, technological, economic etc.)? Besides, uncovering how consumers decide upon and shop for their mobile phones as well how they are actually using them. The research was meant to provide an initial basis or hypotheses for profiling customer groups for which this particular brand would have the most or least appeal based upon the above areas of exploration, awareness and perceptions of the brand.