The heart and brain behind GreyCells, Nivedita has had an extensive career spanning over 20 years of brand planning, consumer insights mining and market research.
She has done extensive work in the food domain spanning various research issues for clients like Pepsico, McDonald’s, Perfetti, KFC, Pizza Hut etc. In the consumer domain, ‘youth’ discoveries and insights is what she finds most invigorating. With a Bachelor’s degree in Engineering and Masters in Business Economics, she was earlier a part of the strategic planning, communication development and insights cell of Draft FCB and Grey Advertising
- 2005-present: Director at GreyCells Research Services
- 1998-2003: Strategic Planning at Draft FCB ULKA
- 1996-1998: Account Planning at Grey Advertising
- 1995-1996: Account Planning at Ogilvy Mather