Nivedita Singh

director

Biography

The heart and brain behind GreyCells, Nivedita has had an extensive career spanning over 20 years of brand planning, consumer insights mining and market research.

She consistently serves as the voice of reason in the oft experienced pandemonium of the research world. Nivedita has worked on a diverse set of clients, owing to her keen understanding of Indian consumer across geographies, cultures, socio economics and life-stages.
She has done extensive work in the food domain spanning various research issues for clients like Pepsico, McDonald’s, Perfetti, KFC, Pizza Hut etc. In the consumer domain, ‘youth’ discoveries and insights is what she finds most invigorating. With a Bachelor’s degree in Engineering and Masters in Business Economics, she was earlier a part of the strategic planning, communication development and insights cell of Draft FCB and Grey Advertising

  • 2005-present: Director at GreyCells Research Services
  • 1998-2003: Strategic Planning at Draft FCB ULKA
  • 1996-1998: Account Planning at Grey Advertising
  • 1995-1996: Account Planning at Ogilvy Mather

Skills

Research
Analytics
Consumer Insight
Consulting
Management

Contact

Phone numbers:
(+91) 9810618883
Email:
nivedita@greycellsindia.net