Lata is responsible for expanding the international operations of GreyCells, focusing on overseas business development and managing our global clients. Over the last 13 years, she has worked in India, Canada and USA and is adept at understanding client needs and designing the course of action that proficiently addresses them.
Prior to research, she has worked in marketing and media strategy development with patrons in industries such as telecom, high tech, packaged goods and durables. At Universal McCann North America, she led media strategy development for Microsoft. She has completed Graduate Program in Communication from MICA, Ahmedabad and Bachelors in Economics from Delhi’s Lady Shriram College. A tactile and kinetic learner, she faces every challenge head on. Lata likes to relax in her spare time doing yoga and playing piano.
- 2007- Present: Director at GreyCells Research Services
- 2002-2005: Media Supervisor at Universal McCann, Canada
- 1999-2002: Media Supervisor at Mudra Communications