Wassup

Wassup ‘Get a free plate of Gol Gappa on showing this message at the shop’. This is a Whatsapp message from a chaat-walla in Jodhpur. Move further north to Bareilly, and a boutique owner shares weekly catalogues and takes orders. Again on Wassup. In Jammu, a young girl excited for her wedding in the offing…

My Mom’s Kitchen

My Mom’s Kitchen Eating out, especially in urban India, is no longer an occasional, celebratory gesture, rather it is more of an everyday (or an ‘often’) event of convenience. The reasons for this shift has been attributed to economic independence, social culture, cognitive shifts, work-life balance, recreation etc. But we wonder if it means more…

Defining Cool

Defining Cool An adjective, a noun, a verb …‘cool’ is a word which is profoundly used and inconsistently defined. But if one does get down to it … what really does ‘cool’ mean? ‘Cool’ at best can be pinned as a non-permanent idea…a concept…a thought – generated by external events. ‘Cool’ denotes positive affirmations thus…

Cricket Crazy

Cricket Crazy #Factcheck: Was it the ‘British syndrome’; ‘flexibility of rules and low cost factor’; ‘need for an idol’; ‘making a mark on the global map’…or the combination of all these factors which led to the religion-like status, the sport of cricket enjoys in India today? When introduced by the British the game was played…

Fashion

Fashion A recent study conducted for a fashion brand took us knocking on the door of fashion conscious females living in urban India. Fashion, we realized, is not a matter of function as much as that of emotions (as with most things in India!). Fashion equals positive social reinforcements resulting in a personality boost…notching up…

App Fad

App Fad After feeding in your height and weight, an app can tell you the exact amount of water you need to drink in a day and will even remind you in intervals. Another app changes one’s look (makeup, hair, and clothes) as trial before going through with the transformation in real time. Then there…

Superstitions

Superstitions Widely held but irrational beliefs, every country/culture have their own sets of superstitions. However with the science driven thinking of 21st century, the mystery around superstitions is slowly giving way to logical explanations and rationale. What’s interesting is how in India the status quo is a balancing act between old beliefs and modern logic…

Fitness or Fitting In

Fitness or Fitting In Signing up for a 6-month or annual gym membership and showing up twice a week; relaxing yoga session followed by gorging on a plate of samosas ; morning walks that turn into communal news sessions. Association with fitness seems more a result of social conformity and makes us wonder if there…

The value paradox

Being Indians, we all realize the ‘value for money’ syndrome that plagues us, well everywhere. Ingrained in us, inspite of all lifestyle products entering our homes is this ‘paisa vasool’ mindset and marketers vouch for its profound existence even in the current scenario. From a street hawker who gives free ‘dhania-mirch’ on purchase of vegetables…

Nature with a twist

India is going back to its roots! With the existence of the ‘natural’ concept since eons what has suddenly motivated us to employ them with such zeal? The natural and serene Yoga has found a variant in Power Yoga, a meditative routine calls for a trip to the hills, herbal cosmetics and Ayurvedia medicines with…

“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

– Antoine de Saint-Exupery