Perfection in every detail

With the capability to conduct Qualitative and Quantitative research anywhere across the country, we work with innovative methodologies and diverse language capabilities. For better understanding and increased accuracy, we associate with regional language moderators for all major Indian languages. For insightful market research findings, we work with some of India’s finest field service agencies adept in organizing research in any part of the sub-continent.

Principles of our work

  • Huddles: Frequent team huddles are encouraged to brainstorm and give fresh lease to the ideation process.
  • Loose boundaries: Instead of strict stratification, the team works across functions. This is enriching for the individual, the organization as well as the brand.
  • Consistency: Dedicated teams from start to finish, allows sharp insights and consistent learning on brands and categories.
  • Re-Shuffling: Reshuffling portfolios helps generate fresh ideas and benefit from cross category learning.

Our experience

Over two decades of subject matter expertise. Working on projects with a team of in-house researchers and managers having over a decade of experience across key industries, clients and consumers.

Leadership Team
Nivedita Singh


Nivedita is the heart and brain behind GreyCells. She has an extensive experience of over 20 years in brand planning, consumer insights mining and market research.

Anil Kumar


Anil’s expertise lies in marketing, brand building & communication based on exhaustive understanding of consumer psychology. Anil leads our marketing consulting division.

Lata Upadhyay


Based out of New York, Lata leads our international offices. She has deep understanding of global clients and business development overseas.

Meet our specialists
Aditya Dabral

Research Manager

Methodical yet disruptive, Aditya has a compulsive need to unearth consumer behavior which makes him an ideal, tireless explorer in the field

Rhea Chaki

Research Manager

Rhea’s superior moderating skill helps her deep dive into the consumer’s mind and infer minute insights which generally pass off as unnoticed. She has a penchant for interacting with people across age groups and profiles.

Shilpa Sahu

Research Director

An excellent blend of talent and education, Shilpa has a flair for understanding consumer psyche making her adept in the Qualitative research warfare


Research Director

Meghna is a dynamic research professional with more than 15 years of experience in marketing research. Clients acknowledge her core strength of being a ‘deep diver’, persistently questioning in scratching the surface.

A few words about us

We are inquisitive people and enjoy digging deep to explore, innovate & unravel best solutions for our clients.We perpetually innovate to improve our services and stay abreast of the latest techniques and tools..We take research problems seriously, are willing to walk the extra mile for our brands and clients.

At GreyCells, we value people with passion ! And if that’s your calling let us get to know each other better.

Why are we different?

  • Amazing Opportunities
  • Clients across the globe
  • People is our culture

Want to be part of our team? Get in touch!

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