With the capability to conduct Qualitative and Quantitative research anywhere across the country, we work with innovative methodologies and diverse language capabilities. For better understanding and increased accuracy, we associate with regional language moderators for all major Indian languages. For insightful market research findings, we work with some of India’s finest field service agencies adept in organizing research in any part of the sub-continent.
Principles of our work
- Huddles: Frequent team huddles are encouraged to brainstorm and give fresh lease to the ideation process.
- Loose boundaries: Instead of strict stratification, the team works across functions. This is enriching for the individual, the organization as well as the brand.
- Consistency: Dedicated teams from start to finish, allows sharp insights and consistent learning on brands and categories.
- Re-Shuffling: Reshuffling portfolios helps generate fresh ideas and benefit from cross category learning.
Over two decades of subject matter expertise. Working on projects with a team of in-house researchers and managers having over a decade of experience across key industries, clients and consumers.
Nivedita is the heart and brain behind GreyCells. She has an extensive experience of over 20 years in brand planning, consumer insights mining and market research.
Anil’s expertise lies in marketing, brand building & communication based on exhaustive understanding of consumer psychology. Anil leads our marketing consulting division.
Methodical yet disruptive, Aditya has a compulsive need to unearth consumer behavior which makes him an ideal, tireless explorer in the field
Rhea’s superior moderating skill helps her deep dive into the consumer’s mind and infer minute insights which generally pass off as unnoticed. She has a penchant for interacting with people across age groups and profiles.
An excellent blend of talent and education, Shilpa has a flair for understanding consumer psyche making her adept in the Qualitative research warfare
Meghna is a dynamic research professional with more than 15 years of experience in marketing research. Clients acknowledge her core strength of being a ‘deep diver’, persistently questioning in scratching the surface.
A few words about us
We are inquisitive people and enjoy digging deep to explore, innovate & unravel best solutions for our clients.We perpetually innovate to improve our services and stay abreast of the latest techniques and tools..We take research problems seriously, are willing to walk the extra mile for our brands and clients.
At GreyCells, we value people with passion ! And if that’s your calling let us get to know each other better.
Why are we different?
- Amazing Opportunities
- Clients across the globe
- People is our culture