Our services, offered for every stage of the marketing process, have been honed through extensive global experience, deep knowledge of the Indian market, its consumers and their cultural values.
We experiment with a wide spectrum of research methods, international expertise and learning tools that address fundamental research issues and that is instrumental in helping us deliver meaningful insights.
Most importantly, we provide actionable marketing solutions through compelling and concrete consumer voice. Our insights are derived through exhaustive analysis that help to direct informed strategic decisions.

PREPARE: Failing to prepare, is preparing to fail. We never fail.
MINE: The tools you walk in with determines what comes out of the mine.
DELIVER: Our solutions are applicable and compelling with a concrete consumer voice.
DISCOVER: Discovery takes place in the space between learning from and unlearning of past dogmas.
SIMPLIFY: The only aim of research should be to simplify complex issues.

Solutions Spotlight

Behind The Scene

A Team Of Passionate Professionals

Nivedita Singh


Anil Kumar


Shilpa Sahu

Research Director

Meghna Gwalani

Research Director

Aditya Dabral

Research Manager

Sonal Arora

Research Manager

Contact Information

B5/204, LGF, Safdarjung Enclave, New Delhi. 110029.
+91 11 4614 2653, +91 11 4132 6764